Measure
Weigh 20 grams of whole beans for 355 ml of filtered water. If you do not have a scale, use about 4 level tablespoons or 12 teaspoons. Spoon measures vary with bean size, so weight is more reliable.

BREW GUIDE
The method
A simple French press recipe for a clear, balanced cup.
Brew time
4 MINUTES Press slowly. Pour promptly.
Weigh 20 grams of whole beans for 355 ml of filtered water. If you do not have a scale, use about 4 level tablespoons or 12 teaspoons. Spoon measures vary with bean size, so weight is more reliable.
Grind immediately before brewing. Use a coarse setting, similar to sea salt, then add the grounds to the French press.
Heat filtered water to about 200°F / 93°C. Pour over the grounds, stir once, then brew for 4 minutes.
COMPLETE THE RITUAL
Jamaica Blue Mountain® coffee, with everything to brew it well.
JACRA certified. Roasted fresh in New York.
IN THE CUP
Smooth · Balanced · Composed
Smooth cedar, white jasmine, and milk chocolate lead to a clean, composed finish.
Layered · Bright · Concentrated
Dark honey, soft citrus, and toasted almond create a layered, aromatic finish.
the origin
WORTH KNOWING
Coffee begins losing aroma and flavor soon after it is ground. Grinding immediately before brewing helps preserve the sweetness, clarity, and aromatic character Blue Vale is meant to deliver.
A coarse grind lets the water extract slowly and evenly over 4 minutes. Too fine and the coffee over-extracts, producing bitterness and a muddy body.
Leaving the coffee sitting on the grounds can continue extraction and change the balance. Press at 4 minutes and pour immediately for the cleanest cup.
Water makes up most of the cup, so its quality has a direct effect on flavor. Chlorine, chloramine, and excess minerals in tap water can mute aroma or introduce unwanted tastes.
Keep the bag tightly sealed in a cool, dry place away from heat, light, and moisture. Grind only what you need for each brew so the rest of the bag stays whole until the next cup.
The Reserve Ritual pairs First Reserve with a burr grinder, a 500 ml French press, and a brew guide, so you have what you need for the first brew.
Start by grinding a little coarser. If the cup is still stronger than you prefer, use slightly less coffee on the next brew. Change one variable at a time so you know what improved the cup.
Use a little more coffee while keeping the grind, temperature, and four-minute brew consistent. That preserves the method while giving the cup more weight.